Unique Features About The Product That Makes It an Outstanding Products

Dream, Excel and Succeed together

Creativity, innovation and partnership – three reasons that prompt leading hair stylists to choose L’Oréal Professionnel and its products.

L’Oréal Professionnel products, developed in close collaboration with leading hairdressers, are the fruit of their technical expertise and the technological breakthroughs achieved by L’Oréal Research.
The brand’s hair colour products are cutting edge. In 2009, L’Oréal Professionnel launched INOA, a revolutionary odourless, ammonia-free hair colour for optimised respect of the hair and scalp.
The Série Expert, Série Nature and L’Oréal Professionnel Homme lines offer quality professional haircare products suitable for all stylists and consumers.
The Tecni.art, Play ball and Texture Expert styling ranges are hugely popular with hair designers and the Série Expert line offers precision professional haircare products. X-Tenso, a long-lasting hair straightener, is also one of L’Oréal Professionnel’s most successful innovations.

With its finger on the pulse of fashion, L’Oréal Professionnel provides hair designers and colourists with the tools they need to fully unleash their creativity. Twice a year, L’Oréal Professionnel creates the “Colour Collections”, major events that put hair design at the centre of fashion and where technical expertise and innovation meet the latest catwalk trends. Working with leading international stylists, the brand transposes these looks to the hairdressing industry, so that every customer can emerge from the salon with a style reflecting the latest trends.