In 1909, young chemist and natural entrepreneur Eugène Schueller sets up the company that will later become L’Oréal.
Everything begins with one of the first hair dyes, which he designs, produces and sells to hairdressers in Paris.
The move forges the first link in the chain that is to become L’Oréal “DNA”: using research and innovation to enhance beauty.
How The Products Got It Name
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