Business Philosophy & Business Strategies Used

For more than a century L’Oréal has been pushing back the boundaries of science to invent beauty and meet the aspirations of millions of women and men. Its vocation is universal: to offer everyone, all over the world, the best of cosmetics in terms of quality, efficacy and safety, to give everyone access to beauty by offering products in harmony with their needs, culture and expectations.

With the opening up of the emerging markets, L’Oréal’s mission is broadening in response to the vast diversity of populations. The whole company is focused on this new horizon: teams enriched by their cultural diversity, a portfolio of international brands present in the different distribution channels, and research that is capable of grasping the world’s complexity. The exploration of new scientific and technological territories is being enriched by this global dimension. Knowledge of different cultures and rituals worldwide enables the laboratories to anticipate and invent the products of the future.

L’Oréal is committed to carrying out its mission to make beauty universal in a sustainable and responsible way. A highly exacting challenge, which the group is taking up step by step, in a long-term perspective, with the active involvement of all its employees. Ranked amongst the 100 most sustainable and ethical companies in the world, L’Oréal’s ambition is to be an exemplary corporate citizen. To help make the world a more beautiful place.